Dental Tribune Middle East

New corporate design for W&H

By W&H
May 07, 2019

W&H has a fresh new look: the renowned medical technology company has a new, even more modern corporate design to go with its new strategic orientation.

Under the motto, ‘Simple. Clear. Modern.’, W&H has created an image that shows it’s ready to take on the future. New logo, new font, more designs and colours – perfect for all digital channels. The aim of the relaunch was to achieve a gentle, but still clearly noticeable change that would outwardly reflect the rapid development of the W&H Group whilst staying close to the W&H core values. 

“W&H has developed from a supplier of products into a provider of solutions, and is offering more and more digital solutions to support everyday practice. W&H’s product range boasts innumerable innovations, with products that are easy to use, reliable and feature a modern design. This is exactly what should be reflected by the corporate design. The new design strengthens W&H’s profile in relation to its competitors. W&H has also defined individual brand identities for the new business areas W&H Med and W&H Vet,” says Anita Thallinger, Director of Marketing, on the subject of the new corporate design.

New logo, new font, more designs and colours – perfect for all digital channels.

W&H logo remains the central element
The corporate design, which was produced in collaboration with Gerhard Andraschko-Sorgo and his design and advertising agency “Linie 3”, immediately catches the eye. The central element of the W&H logo, the hexagon shape, remains the same. However, the design is now clearer and more focused. Together with the new corporate font “Neue Helvetica World”, W&H’s look has been given a new burst of energy thanks to a range of additional colours that complement the traditional apple green, as well as a modern image and design language. In order to create a clear distinction between the two new business areas W&H Med (human medicine) and W&H Vet (veterinary medicine), the former features a dazzling cyan blue, and the latter an eye-catching turquoise green.

Experience W&H online
For W&H, usability for customers is essential. Which is another factor that influenced the new corporate design. As part of the relaunch, the website has also been revised. It is now fully responsive, looks much more modern and has more space for products and digital content. Large images and a new navigation tool make browsing much easier and encourage customers to explore the world of W&H. “Our international websites have featured the new corporate design since the middle of March. By the end of the year, the new corporate design will be visible across all channels and countries”, says Anita Thallinger on the relaunch of the website.

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