DT News - MEA - Dentsply Sirona reaches more than half a million followers on Facebook

Dentsply Sirona

Mon. 24 July 2017

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The new Dentsply Sirona Facebook presence with unified concept has already achieved its first successes. The idea behind this new look is to offer high-quality content, distribution which is individually tailored to all users worldwide, and intuitive navigation. In the meantime, more than half a million people are following the market and technology leader in the dental industry on the social network.

Dentsply Sirona has achieved the largest number of followers in the dental market with its Facebook pages that were restructured for the IDS 2017. More than 500,000 people follow the posts on the company's site including the subpages of the business units. The announcement of the merger of Dentsply and Sirona around a year ago reached approximately 100,000 users and in April, around 120,000 people saw how CEREC mills a Zirconia block to music from Vivaldi's "Four Seasons". The image video of Dentsply Sirona Endodontics has been clicked on 1.4 million times in the past two months. It is no longer a rarity that a post receives more than 1,000 likes. "We are a bit surprised, but, of course, we are also extremely happy that the reach of our Facebook presence has increased so enormously. We have drawn the conclusion that the users enjoy the high quality of the content", said Dr. Jürgen Serafin, Corporate Vice President Marketing Dentsply Sirona, explaining the success. New ideas and initiatives have also been successful, for example more than 35,000 interested people from all over the world have now watched the video of an implant procedure that was originally live streamed and they have also left behind numerous comments and likes.

Optimally customized content – quickly and continuously
Dentsply Sirona is now able to reach out to thousands of dentists, dental technicians and other dental experts each day via its new joint Facebook page and inform them about events, trade shows, current studies, and press releases, as well as giving tips about training courses for different indications. Information about product highlights from all business units invites exchanges of opinion and lively discussions. As a particular highlight, the so-called Global Pages structure ensures that users receive information which is ideally tailored to their needs. Based on a single request to state their place of residence, followers are assigned to a region and are then constantly provided with posts that are of most interest to them, with a local connection, either in their national language or optionally in English. They are automatically redirected to the right Facebook page without having to search extensively. "We want to provide our users with optimally customized information – continuously and in their mother tongue", said Andreas Blauig, Social Media Manager at Dentsply Sirona. "We want our Facebook visitors to also get a sense of this and enjoy an optimal user experience."

Detailed product information on subpages
Furthermore, themed pages on Facebook for the various business units will also be retained by Blauig and the global social media team of more than 20 people. "These subpages stand alone and offer users exciting, detailed content and useful product information, perfect for getting to grips with a new subject and for discovering insights and trends on a specific area", explained the social media expert Blauig. The product information highlights will also be integrated later into the company's Facebook page. To enable users to take advantage of the benefits of Facebook's Global Pages structure at all levels, Dentsply Sirona has integrated many of the existing subpages into the new structure. If, for example, a user searches for Dentsply Sirona Endodontics they are automatically taken to the right Facebook page in their language. Implementation in the new system has also been successfully concluded for Dentsply Sirona Implants: Users from Turkey, Russia, Poland, North America, Germany and the Benelux countries can now get information in their national language. Users from other countries see the same Facebook page but in English. "For us, social media has become an integrated component of our communication strategy," concluded Jürgen Serafin, Corporate Vice President Marketing Dentsply Sirona, "and the current successes are, of course, encouraging us to continue to invest strongly in this area".

LINK
Dentsply Sirona Corporate: https://www.facebook.com/dentsplysirona
Dentsply Sirona Implants: https://www.facebook.com/dentsplysirona.implants
Dentsply Sirona Endodontics: https://www.facebook.com/dentsplysirona.endodontics
Dentsply Sirona Prosthetics: www.facebook.com/dentsplysirona.prosthetics
Dentsply Sirona Restorative: www.facebook.com/dentsplysirona.restorative
Dentsply Sirona Preventive: www.facebook.com/dentsplysirona.preventive
Dentsply Sirona Orthodontics: www.facebook.com/dentsplysirona.orthodontics

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