JEDDAH, Saudi Arabia: Italian dental laser manufacturer LAMBDA has announced that it is aiming to strengthen its position in the Middle East. At the beginning of the year, the company’s sales manager met with Saudi sales representatives to instruct them in the use of doctor smile lasers, a line of products made by LAMBDA.
Doctor smile’s Export Sales Manager Alessandro Boschi and the board of directors of Medical & Pharmaceutical Services Bashir Shakib Al Jabri, a supplier of dental products in Saudi Arabia and the Gulf region, met to define the support strategy for laser users in terms of educational opportunities and services across the Saudi territory.
Boschi trained the Saudi company’s sales team by providing in-depth information on the lasers and outlining the relevant marketing strategies.
In addition, doctor smile erbium and diode dental lasers were installed at the Faculty of Dentistry at King Abdulaziz University, which was established in 1985 in response to the need for qualified Saudi dentists to maintain the dental health services in the country. The company works in close collaboration with the faculty in establishing higher education fellowships for all doctors interested in learning more about advanced laser dentistry.
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