DT News - MEA - Quality Beyond Reliability – How Dentsply Sirona defines design for treatment centers

Dentsply Sirona

Wed. 12 June 2019

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There is never a second chance for the first impression. This phrase is particularly true for a patient’s perception of a dental practice where a treatment center is the centerpiece.

To convey the high quality and comfort of its treatment centers Dentsply Sirona places high value on premium design – a central pillar of the quality commitment “Quality Beyond Reliability”.

What turns a plain dentist’s appointment into a first-class treatment? Dentsply Sirona’s answer to this question is the premium design concept for its treatment centers Teneo, Sinius and Intego. In a concept where “form follows function”, each treatment center visualises high-quality functions by its ergonomic design with elegantly clean lines. This ensures comfort for the patient as well as an optimal working position and workflow for the dentist.

Award-winning design with three colour schemes
“Our treatment centers’ design evokes trust and spreads an atmosphere of safety and reliability. The patient experiences this in a fraction of a second”, explains Susanne Schmidinger, Vice President Global Brand Marketing and Clincial Affairs, Equipment and Instruments. Dentsply Sirona’s treatment centers combine harmonious color design with a distinctively streamlined shape. The design concept provides three color worlds grouping together shades that harmonise particularly well with each other. This convincing design received renowned awards such as the iF Design Gold Award and the nomination for the German Design Award.

Premium design visualises hand-made high quality
The essential basics for premium design are high-value materials and high-quality production processes. Therefore, Dentsply Sirona’s treatment centers rely on three indispensable principles:

– Collaborating with specialized designers guarantees that thetreatment centers show a state-of-the-art ingenuity that fulfill andexceed the customers’ high expectations.

– The research and development (R&D) work hand in hand with theprocurement department to carefully select the best possible materialsfor the treatment centers.

– According to Dentsply Sirona’s demanding test procedures theupholstery needs to pass 250,000 stresses and strains without loss of quality – 150,000 times more than officially required.

The upholstery is available in two versions: As a premium option that is processed by thermoforming for ultra-firm cushioning or as a hand-sewn lounge version with a smooth and seamless surface for a flat design.

How Dentsply Sirona defines design for treatment centres

Latest design trenDS within the dental sector
The latest trends in design will be published in Dentsply Sirona’s exclusive trenDS magazine at this year’s IDS. In this issue Dentsply Sirona has discovered four exciting new directions among dental practice designs all over the world: Mindful Clarity, Striking Energy, Sensitive Luminance and Refined Luxury. The magazine includes personal interviews with dentists around the world and some interesting background articles on dental solutions and lighting, a look at the patient experience in general and a myriad of stunning and inspiring photos.

Tangible benefits for patients and dentists
The well well-thought-out design of Dentsply Sirona treatment centers benefits both, patients and dentists. Thanks to the compact but soft upholstery, patients enjoy a stable and comfortable positioning including support of their shoulder and back area. The cooling effect of the thermo upholstery reduces accumulated heat in the seat and back area to contribute to the patient’s relaxation, whereas the lounge version offers extra comfort through additional softness. Moreover, the spacious legroom enables easy access to the treatment center. At the same time, the dentist can work in an ergonomic position throughout the treatment. In addition, the treatment centers’ flat surfaces are easy to clean and disinfect.

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