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3M Oral Care participated in the Saudi International Dental Conference from 9-11 Jan 2017 held at the Riyadh International Convention and Exhibition Center.
3M’s presence at the Conference & Exhibition was through a specially designed booth with designated areas for customer hospitality, product displays and 3D holograms.
It was the first time that the “Virtual Reality Experience“ was introduced in any Dental Conference in the Kingdom. The experience took the customer inside a virtual Oral Cavity where he could see a Class II restorative procedure being done using 3M™ Filtek™ Bulk Fill Posterior Restorative, Single Bond Universal Adhesive and Sof-Lex™ Diamond Polishing system.
3M Oral Care displayed the complete range of products which is loved by millions of customers worldwide. These specifically included products such as Filtek™ Z350 XT Universal Restorative, Filtek™ Bulk Fill Posterior, Ketac™ Molar Glassionomer, Relyx™ U200 Self-Adhesive Cement, Relyx™ Fiber Post 3D, Clarity™ Advanced brackets, and APC™ Flash Free systems to name a few.
3M core products like Single Bond Universal, Relyx™ Cement portfolio, Penta™ Impression portfolio, Temporization portfolio including Protemp™ 4, Stainless Steel Crowns, Pedo Strip Crowns and the Orthodontic portfolio including Victory™ Series Brackets, TADS and Incognito™ were also on display at the booth.
3M also invited renowned speaker Dr. Federico Ferraris from Italy to give a lecture and workshop during the SIDC. The lecture, titled ‘Composite vs Ceramic’ attracted a large number of visitors during the conference. The workshop was conducted on the premises of King Saud University and was attended by 28 eager learners.