Straumann is renowned for its innovative products, the more recent ones being iEXCEL, SIRIOS and Falcon. How do you ensure that these innovations genuinely address the needs of dental professionals and patients?
Innovation at Straumann is never about technology for its own sake. Every product we develop begins with a deep understanding of the challenges dental professionals face. The iEXCEL system, for example, addresses the need for streamlined training and upskilling in digital workflows. It provides clinicians with a structured, user-friendly platform to build confidence and efficiency when adopting Straumann’s advanced technologies. Similarly, the SIRIOS intra-oral scanning system and Falcon dynamic navigation system aim to enhance workflows, improve precision and elevate patient outcomes. We collaborate closely with clinicians to ensure that their feedback shapes our development process. By focusing on solutions that simplify complex processes and reduce chair time, we empower dental professionals to deliver exceptional care while achieving real-world impact.

How is Straumann rethinking the customer experience to build long-term relationships with dental professionals?
At Straumann, the customer experience goes beyond delivering high-quality products; it’s about building partnerships. Before the sale, we invest time in understanding the unique needs of each practice, offering tailored training, support and digital tools to set the practice up for success. During the sale, we focus on seamless integration, ensuring customers feel confident in their investment.

Straumann is investing heavily in research and development to drive these advancements. We are developing platforms that prioritise precision, efficiency and the patient experience. By collaborating with dental professionals, we ensure that these technologies are intuitive, clinically meaningful and geared towards improving outcomes while reducing complexity and chair time.

What will dentistry look like in ten years—in terms of both technology and the interaction between dental professionals, patients and companies?
Dentistry is fundamentally about people—patients, clinicians and the communities we serve. In the next decade, I envision a future where technology and human interaction are seamlessly integrated. Dental professionals will harness advanced tools like AI-driven diagnostics, as well as employ regenerative treatments and minimally invasive surgical techniques, to enhance their expertise and deliver more personalised care.

For patients, the experience will become more tailored and less intimidating. Treatments will be designed around their unique needs and delivered more efficiently. Minimally invasive techniques will also play a significant role, supporting faster recovery times and improved outcomes.

As a company, Straumann’s role will continue evolving from being a provider of solutions to becoming a true partner. We’ll help clinicians grow their practices, enhance their skills and make a lasting impact on patients’ lives. Together, with passion and innovation, we are not just imagining the future of dentistry; we are building it, one smile at a time.