DT News - MEA - Primeprint Solution Campaign Film wins corporate Media & TV Award in Cannes

Dentsply Sirona – Middle East

Tue. 24 January 2023

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Dentsply Sirona’s short film, “The Magic Inside – Primeprint 3D Printing Solution”, has earned the Silver Dolphin at this year’s Corporate Media & TV Awards in Cannes – impressing the expert jury in the “Health, Medicine & Life Sciences” category. Released earlier this year to mark the launch of Primeprint Solution, the film offers an insight at the new 3D printing system’s innovative interiors.

“The Magic Inside – Primeprint 3D Printing Solution” sees fictional characters Daniel Prime and Dr. Isabelle Quinn present Dentsply Sirona’s latest Primeprint Solution as a "masterpiece of engineering art" through an exciting virtual journey. The short film features well-known international actors Seumas Sargent and Annabelle Mandeng and was created with Dentsply Sirona’s production partner and digital agency LINGNER.COM, which was in charge of the launch communication of Primeprint.

“We are thrilled to receive one of the most coveted international marketing awards – for the second time – with Primeprint as the star of the film,” said Swen Deussen, Vice President Marketing Digital Platforms & Solutions at Dentsply Sirona. “LINGNER.COM did a fantastic job of bringing the state-of-art Primeprint Solution to life, explaining all its great features in a clear and incredibly engaging way for the dental community.”

“We are proud to be recognized for such a special project, which blurs the real and virtual worlds to show the magic of dental technology,” added Christian Laurin of LINGNER.COM. “We enjoyed partnering with Dentsply Sirona on this project.”

The latest accolade is the second Corporate Media & TV Award for Dentsply Sirona, with the Primescan launch film “It’s Prime Time” also winning a Silver Dolphin from the Cannes jury in 2019. The international marketing festival takes place annually, honoring the best corporate films, online media productions, and documentaries. It is widely considered as one of the most important international events in the corporate film industry.

Primeprint Solution sets out to simplify 3D printing

Launched earlier this year, Primeprint Solution is a highly automated, end-to-end, medical grade 3D printing system for dentists and dental technicians who want to expand their treatment or service offerings. Its elevated level of automation helps reduce handling times, allows for delegation, and increase the productivity for the dental practice.

Primeprint Solution integrates seamlessly with DS Core, Dentsply Sirona’s first interconnected, cloud-based platform designed to support dental professionals in the entire treatment journey – from diagnosis to final care and treatment. With DS Core Create, practices can order ready-to-print designs created by expert lab technicians.

Dr. Mike Skramstad, dentist from Orono (Minnesota, USA), said: “3D printing has just taken the next leap forward with Primeprint. With the combination of complete integration, enclosed automated workflow, and industry defining efficiency, Primeprint gives me and most importantly my staff confidence that we are delivering very good and safe 3D printed parts to our patients.”

For more information, visit: dentsplysirona.com/primeprint

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