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Dubai, UAE: Royal Philips (NYSE: PHG, AEX: PHIA) today announces the launch of the Philips Sonicare DiamondClean Smart toothbrush, offering patients complete care for a healthier mouth. The DiamondClean Smart is our best and most complete oral care solution, empowering dental professionals and patients to achieve superior results and multiple oral care goals from plaque control to gum health to whitening.
With personalized coaching and feedback, an intuitive brushing experience, to new high performance brush heads, the DiamondClean Smart helps eliminate any guesswork and guide them to improve their overall technique; giving patients more confidence they will achieve a complete clean every time. In fact, 95% of those surveyed agreed it’s the most effective product they’ve used for building healthy brushing habits .
“Connected technology is key to motivating patients to learn more about their oral health and how they can achieve better results. The new Philips Sonicare DiamondClean Smart is our best and most complete brushing solution ever, using industry leading smart sensor technology combined with the heritage of the DiamondClean range. For the first time it allows dental practitioners to help their patients’ achieve multiple oral health goals while monitoring their progress; ultimately to achieve better longer-term care.” (Rachael England-President of Emirates Dental Hygienists Club)
The new DiamondClean Smart connects to the Philips Sonicare App, giving patients personalized feedback and coaching which they can choose to share with their dental professional. A suite of smart sensors built into the handle track Location, Scrubbing and Pressure and syncs using Bluetooth® technology. This allows patients to track brushing habits to identify trouble spots to help them achieve 100% coverage for a truly tailored clean . With the Touch Up and Focus Areas features to guide patients to a better oral care routine; 87% of users surveyed claimed to be a better brusher after just one week of use .
Easier to use with a new intuitive brushing experience, the Philips Sonicare DiamondClean Smart does all the hard work, using Smart Brush Head Technology and a microchip in the brush head to prompt the handle to the right mode and intensity setting, and it even reminds patients when to change their brush heads.
To address all patients oral care needs for a healthier mouth, the DiamondClean Smart features three brush heads that promise a more precise and tailored clean.
The new brush heads include:
• Premium Plaque Control: gently contours to your teeth resulting in four times better surface contact (as compared to DiamondClean brush head) and removes up to ten times more plaque (as compared to a manual toothbrush) in hard-to-reach areas
• Premium Gum Care: a small brush head that reaches the very back of your mouth to your molars and achieves up to seven times healthier gums (as compared to a manual toothbrush) in just two weeks
• Premium White: densely-packed stain removal bristles that whiten and polish teeth resulting in a five times whiter smile in three days
Philips Sonicare DiamondClean Smart is available in UAE at the recommended retail price of 1249 AED. And available in Kuwait at the recommended retail price of 105 KWD. The Philips Sonicare app is free to download and available on iOS and Android devices.
References
1. Improved oral health for/to support improved overall health
2. 95% of consumers surveyed agreed DiamondClean Smart is the most effective product they have used for building healthier brushing habits *in a survey of US patients
3. 100% coverage 100% of the time with DiamondClean Smart
4. 87% of Consumers/ patients surveyed claim to be a better brusher after 1 week using DiamondClean Smart
5. Removes up to 10X more plaque through out the mouth vs a MTB
6. Up to 7X healthier gums and cleaner teeth in 2 weeks *in Gum Health mode vs a manual toothbrush; measured by GBI
7. Removes up to 5X more stains for whiter teeth in just 3 days*in White+ Mode vs a manual tooth brush using a leading Whitening toothpaste.
For further information please contact:
UAE - Castle General Trading
Tel: +971 4 3328795
cgtdub@emirates.net.ae
Kuwait - Ultramed
Tel: +965 222 169 50
rosemarie@ultramed-kw.com
Mon. 29 April 2024
8:30 pm UAE (Dubai)
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