DT News - MEA - EMS opens its regional office for Middle East, Africa and India in Amman

E.M.S.

Wed. 8 May 2019

save

On the 29th of April, at the W hotel in Amman and with the presence of 24 delegates from some of the leading dental companies in the world, EMS opened its new office in the Middle East. There was the active participation from EMS’s top management who came from Nyon to join the inauguration with Mr. Paolo Zanetti, the General Manager.

The morning session displayed EMS’s drive and determination to continue to provide evidence-based and clinically-proven solutions. An example of this was the Guided Biofilm Therapy (GBT), a true revolution in terms of how we manage biofilm today. What makes the GBT protocol unique is these 3 crucial concepts:

We disclose biofilm
We start with the AIRFLOW and PLUS powder first
We decrease the use of hand instrumentation & ultrasonic power on the tooth

All this combines to provide a higher standard of preventive care, more patient comfort and less tooth abrasion as manual instrumentation can be damaging to the crystal prisms of the enamel and the surfaces of the dentine.

At the same time, EMS revealed its plan to invest more in the area in an effort to better support its partners, dentists and dental hygienists. EMS will also be expanding the number of GBT & SDA courses in the area and collaborating more closely with universities.

The IMEA team will be opening an accredited affiliate for the Swiss Dental Academy in Amman, where EMS will be hosting a number of professional training courses.

The inauguration represents an important step forward for EMS in the Middle East. Under the leadership of Mr. Al Assali, EMS will establish a new vision for customer care, improve quality of courses and above all, share the EMS “I FEEL GOOD" culture.

Invisalign® Brand Opens First Regional Office in Dubai

Invisalign MEA DMCC, a subsidiary of Align Technology, Inc. (NASDAQ: ALGN) and provider of the leading Invisalign clear aligner brand, today announced it ...

“The Middle East is a fascinating and dynamic market”

Straumann Group’s Holger Haderer, who led its implantology business unit from 2019, assumed the role of head of the Europe, Middle East and Africa (EMEA) ...

Straumann Group reveals its plans for the Middle East

Having a clear vision of unlocking the potential of people’s lives, Straumann delivers cutting-edge product innovations that are regarded as industry ...

COLTENE in the Middle East

COLTENE is a global leader in the development, manufacture and sale of consumables and small equipment for dental treatment. Dental Tribune Middle East and ...

Trends in and growth drivers of the dental market in the Middle East

BURNABY, Canada: Poor oral health has been contributing to a global silent epidemic that countries have been striving to combat for decades. Based on data ...

New office of Neoss in Dubai is now open

Neoss Limited Dubai Branch, established in 2015 has expanded its reach in the region. The opening of their Dubai Training office marks their growth not only...

Interview: “The Middle East dental market is very important for Align Technology...”

Having gone through the most unprecedented three months in recent history; the global lockdown due to the COVID-19 pandemic, Dental Tribune MEA finally had ...

“The future of dentistry is digital”: Dentsply Sirona’s plans for the Middle East

Dental Tribune Middle East & Africa spoke with Rajender Kumar, general manager for the Middle East and North Africa (MENA) at Dentsply Sirona, on ...

Doctor smile holds symposium in Middle East

TEHRAN, Iran: On 22 and 23 May, Italian dental laser manufacturer LAMBDA held the Doctor Smile Symposium in Tehran. More than 400 participants attended the ...

Stronger presence of FKG in Middle East

Bringing business closer to its customers in the Middle East, FKG Dentaire announces today the grand opening in Dubai, United Arab Emirates, of its Middle ...

Education

On-demand
webinar