DT News - MEA - Preserve and Protect Patients’ Gums and Teeth for Life with GUM® Activital®

Sunstar

Wed. 15 March 2017

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Geneva, Switzerland: Sunstar, a leader in professional oral healthcare products, has released GUM® ActiVital®, a new range of toothpaste and mouthrinse that promotes the health of teeth and gums for the long-term.

GUM® ActiVital®:
• Provides long-lasting prevention against plaque formation and dental caries thanks to a combination of fluoride and isomalt (Sunstar patented)1,2 and an innovative and effective antiplaque system without compromising the mouth’s balance for a long-term use.
• Protects oral tissues for the long-term thanks to the presence of the antioxidants Coenzyme Q10 and active components of pomegranate3-8.
• Strengthens gums and teeth with ginger and bisabolol.

GUM® ActiVital® toothpaste contributes to eliminating plaque and controlling its re-formation
Standard toothpastes contain simple silica particles supporting the mechanical removal of the oral biofilm, without preventing microorganisms to re-adhere to the tooth surface after brushing. GUM® ActiVital® toothpaste, however, is based on PlakClearTM technology that interacts electrostatically with the mainly anionic shells of microorganisms and the lipopolysaccharides of the microbial cell wall. Thanks to the electrostatic complex and hydrophobic bonds formed with the microorganisms, this innovative antiplaque agent prevents them from re-attaching to enamel and dentin9,10.

GUM® ActiVital® mouthrinse inhibits plaque regrowth for prevention of early signs of gingivitis
LAE, the antiplaque agent contained in GUM® ActiVital® mouthrinse, prevents bacteria from attaching to the tooth surface and re-establishing a biofilm, thanks to the formation of a protective barrier on the teeth11. The microbial burden is decreased allowing gums to maintain a healthy state.

A highly safe profile and gentle formula for long-term use
Unlike standard oral care products available on the market, which contain triclosan, cetylpyridinium chloride or chlorhexidine, the GUM® ActiVital® range presents an optimal antibacterial and antiplaque action tailored for people without any particular oral care problems. The products’ gentle formulas include natural ingredients, respect the oral flora balance, do not stain teeth and do not affect the taste. GUM® ActiVital® can be used in a prolonged manner and are free of sulfates (SLS), alcohol and parabens. The efficacy of the innovative technology behind the GUM® ActiVital® products is supported by scientific evidence.

References
1. Rugg-Gunn A, Bánóczy J. Fluoride toothpastes and fluoride mouthrinses for home use. Acta Med Acad 2013; 42(2):168-78.
2. Takatsuka T, et al. Effects of Isomalt on enamel de- and remineralization, a combined in vitro pH-cycling model and in situ study. Clin Oral Investig 2008; 12(2):173-7.
3. Kiefer D. Disease Prevention Begins in the Mouth. LifeExtension 2008. http://www.lifeextension.com/magazine/2008/9/disease-prevention-begins-in-the-mouth/page-01
4. Sadeghi N, et al. Antioxidant Activity of Iranian Pomegranate (Punica granatum L.) Seed Extracts. J Agr Sci Tech 2009; 11:633-8.
5. Chaturvedula VSP, et al. Bioactive Chemical Constituents from Pomegranate (Punica granatum) Juice, Seed and Peel-A Review. Int J Res Chem Environ 2011; 1(1):1-18.
6. Flanagan D. Coenzyme Q10 and the Treatment of Periodontitis. Inside dentistry 2006; 2(9).
7. Rajan S, et al. Hidden secrets of Punica granatum use and its effects on oral health: a short review. J Orofacial Res 2013; 3(1):38-41.
8. Narayan T, et al. Punica granatum (Pomegranate) fruit and its relevance in Oral Hygiene. IOSR-JDMS 2014; 13(8):29-34.
9. Arai T, et al. The Effect of Toothpaste Containing a Bacteria Adsorbing Agent on Plaque Removal. Nihon Shishubyo Gakkai Kaishi 1999; 41(4):450-60.
10. Saito T, et al. Adherence of oral streptococci to an immobilized antimicrobial agent. Arch Oral Biol 1997; 42(8):539-45.
11. Gallob JT, et al. A randomized trial of ethyl lauroyl arginate-containing mouthrinse in the control of gingivitis. J Clin Periodontol 2015; 42:740-7.

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