Prior to his roles at Align Technology, Angelo also worked at Johnson & Johnson and Stryker in local and regional marketing roles.

Based in Dubai, Angelo will be a key contributor to the business by expanding and developing internal operations and maintaining strong relationships with stakeholders and clients to ensure business growth across the Middle East and Africa. With a master’s degree in Medical Engineering, Angelo is well placed to bring a plethora of relevant experience and insights to the role.

Markus Sebastian, senior vice president & managing director of the EMEA region said: “As we emerge from a global pandemic that has strongly impacted us, the dental community in the MEA region now has the opportunity to foster a culture of agility that will stand us good stead in the years to come. We are very pleased that Angelo is stepping in to lead our MEA business during this time, when the region is ripe for innovation and open on continued advancement. Digitalisation of the dental sector is upon us and improving digital practices for patients and doctors is of paramount importance.”

Commenting on his new role, Angelo Maura said: “I am delighted to begin my new role within the MEA market. This region is at a crucial turning point, with unprecedented technological advancements and forward-thinking government visions. My first order of business will be to lead and support the local team, as well as our partners and stakeholders in leveraging digital technologies that move us towards the future of dentistry.”

In this new role, Angelo succeeds Mawlid Chaoui. Having successfully led the business in the region for the last four years, Mawlid will now represent the EMEA region as senior director, iTero scanners and services.

A pioneer in dental care innovation, including the Invisalign clear aligner system and iTero intraoral scanners, Align Technology brings the latest advances in digital dentistry with the use of 3D printing, creating the opportunity for trained professionals across the world to straighten millions of smiles in a gentle, non-invasive manner. Align Technology operates across more than 100 markets, including the United Arab Emirates and Saudi Arabia.