Dental Tribune Middle East

The future is bright for Beverly Hills Formula

By Beverly Hills Formula
November 26, 2019

For oral care experts Beverly Hills Formula, 2018 would prove to be a tough year to beat. With a large number of accolades already under their belt, new product development has once again been at the forefront of their 2019 objectives.

Known for their bold formulations such as Activated Charcoal and Real Gold Particles, the brand is set to once more shock the industry with an amazing first to market formulation – Silver.

Thanks to their sheer dedication and hard work, the name Beverly Hills Formula has now become synonymous with high quality, safe and affordable oral care products. A recent study carried out in an independent laboratory showed that Beverly Hills Formula’s products are the least abrasive, yet most effective on the market today. 

What can we expect from Beverly Hills Formula in 2020? 

Expert Whitening Kits
Following years of scientific research, the brand responded to consumer demand with the introduction of their first whitening kit. The Perfect White 2 in 1 Whitening Kit and Pen offers consumers rapid whitening results thanks to its safe and effective hydrogen peroxide formula. 

Following on was the development of a first to market product – the Perfect White Black Whitening Kit - scientifically formulated with activated charcoal, the kit is designed to offer superior whitening results whilst reducing plaque and harmful bacteria.   

The brand will enter 2020 with a brandnew whitening kit – the Professional White Advanced Silver Whitening 2 in 1 kit. Containing Rapid whitening strips and a pen formulated with Hydrogen Peroxide and professional whitening ingredient PAP for extra whitening power. This powerful formulation is also boosted with Silver for strong antibacterial and anti-plaque action.

The Professional Range
Most exciting however, is the brand’s new and improved Professional Range. With a new formula, new ingredients and now an extra level of stain removal, the brand is quietly confident this range is destined to become a best seller.  

The range includes Perfect White Advanced Black Pearl Whitening, with its new advanced formula which contains Activated Charcoal to help eliminate bacteria causing bad breath. Combined with professional whitening ingredient PAP, Advanced Pyrophosphates, Hydrated Silica and Pearl Powder help remove surface and deep stains without harming the  enamel. A recent study showed that this product removed almost 70% of surface stains after 5 minutes when compared with leading brands. 

Joining the range is Professional White Advanced Silver Whitening with its combination of Nano-Silver, Hyaluronic Acid and professional whitening ingredient PAP, all of which help to achieve strong antibacterial and anti- plaque action while providing advanced level professional gum protection assisting tissue regeneration.

With its cutting-edge formula, Professional White Advanced Sensitive looks to be the best product on the market for those with sensitivity issues. The new formula contains Idorxyplus Complex whilst combining Hydroxyapatite, Arginine and Calcium Carbonate to fill micro-injuries in enamel and dentin. Specifically developed for enamel and gums, the product provides immediate sensitivity relief. Containing remineralizing filler along with strong antibacterial and anti- plaque protection, the product also assists with tissue regeneration.  

Beverly Hills Formula’s hard work this year has culminated in them becoming the top of mind oral care brand for consumers as well as catching the eye of dental professionals across the globe. The brand will enter 2020 with an impressive portfolio of high quality, safe and highly effective oral care products all of which are cruelty free.

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