Revolutionary new product development and a dedication to producing safe and effective teeth whitening in the home has allowed the brand to enjoy continued success across the globe, notably in the Middle East, where popularity and demand has soared.

Throughout 2017, the company focused their attention on increasing their brand presence here and merely one year later, Beverly Hills Formula have firmly cemented their position as market leaders in Oral Care. They are currently stocked in countries such as UAE, Saudi Arabia, Oman, Qatar, Lebanon, Kuwait, Jordan and Iran, and dental professionals raise no qualms when recommending the products to their patients.

The brand’s mantra is to always be innovators, not imitators, and 2018 saw the introduction of one of their most cutting-edge ranges yet.
The Professional White Range was showcased at 2018’s International Dental Conference and Arab Dental Exhibition (AEEDE) and was met with an exceptionally positive response.
Having debuted at 2017’s show, there was definitely a buzz about the range this year, and dental professionals from across the globe eagerly visited the stand to find out more about the range.

The Professional White Range Black Pearl Whitening Toothpaste, Pink Pearl Sensitive Toothpaste, the award winning Precious Pearl Enamel remineralising toothpaste and Fresh Pearl Mouthwash. Their Precious Pearl Enamel remineralising toothpaste scooped the award for Best New Oral Beauty Product at the 2017 Pure Beauty Awards. The range has been scientifically formulated with Hydroxyapatite which has been proven to form new protective layers, giving teeth a smoother and brighter appearance by repairing micro-lesions and strengthening the enamel in teeth.

Along with this highly sought after range, the brand also showcased their first Professional Whitening Kit, which includes teeth whitening strips and a handy on the go whitening pen. The company sought to introduce a whitening kit to the market that not only offers exceptional teeth whitening, but one that is also safe to use and won’t damage teeth. The kit was over two years in development. The main ingredient is PAP – Phthalimido-Peroxy-Caproic Acid, a non-peroxide teeth whitening ingredient which effectively breaks down discolorations on the teeth, without harming the enamel of gums.

Also in their portfolio is the Perfect White Range, which has been a major success for the brand. The range includes Perfect White Black, one of the most innovative products to hit shelves. The brand were first to market with their activated charcoal toothpaste, which has been clinically proven to remove tannins and surface stains from teeth. Also in this range is Perfect White Gold, Perfect White Sensitive and their new-formulated Perfect White Optic Blue. The range also includes two mouthwashes and has been proven to remove up to 90% of surface stains.

In a highly competitive industry, Beverly Hills Formula has remained a highly respected brand within the oral care industry. They have proved themselves as forerunners in this industry, and show no signs of giving up their place as leaders in this industry. They have proven that you don’t need to be the biggest company to make the most noise.

The brand looks forward to reaching new heights in 2019, acknowledging that this may well be their biggest one yet.