DT News - MEA - Colgate reports water saving campaign is having positive impact

Dental Tribune International

Thu. 4 October 2018

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NEW YORK, U.S.: To encourage consumers to save water when brushing their teeth, Colgate-Palmolive launched its turn-off-the-faucet-while-brushing message in 2016. At this year’s Climate Week held in New York City, Colgate announced how the campaign is faring, reporting a positive influence according to a recent survey. The message is part of the company’s Save Water global campaign launched at the same event.

In the YouGov survey conducted for Colgate, 70 percent of Americans who were aware of the campaign said it influenced their personal actions regarding saving water. “Nearly five percent of U.S. greenhouse gas emissions are associated with water and wastewater treatment,” said Colgate-Palmolive’s Global Director of Sustainability Vance Merolla. “That’s 45 million tons of emissions a year, so conserving water can make a difference on many fronts,” he explained.

According to Colgate, the turn-off-the-faucet message can potentially lead to a reduction of 50 billion gallons of water per year. In turn, these savings mean a reduction in energy use, something Colgate believes could save an estimated 2 million metric tons of greenhouse gases. Joanne Murphy, Director of Shopper Marketing, said that Colgate is uniquely positioned to lead in water conservation owing to the company’s products being used in more households than any other brand in the world.

In addition to motivating consumers to save water, Colgate has made significant strides in reducing the amount of water and energy it uses to make and distribute its products. However, with 90 percent of the company’s water and carbon footprint arising from consumer use of its products, the brand realized it was vital to raise the public’s awareness of everyday water waste and to engage people worldwide to help conserve the vital resource in simple ways.

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