- Austria / Österreich
- Bosnia and Herzegovina / Босна и Херцеговина
- Bulgaria / България
- Croatia / Hrvatska
- Czech Republic & Slovakia / Česká republika & Slovensko
- France / France
- Germany / Deutschland
- Greece / ΕΛΛΑΔΑ
- Italy / Italia
- Netherlands / Nederland
- Nordic / Nordic
- Poland / Polska
- Portugal / Portugal
- Romania & Moldova / România & Moldova
- Slovenia / Slovenija
- Serbia & Montenegro / Србија и Црна Гора
- Spain / España
- Switzerland / Schweiz
- Turkey / Türkiye
- UK & Ireland / UK & Ireland
NEW YORK, U.S.: To encourage consumers to save water when brushing their teeth, Colgate-Palmolive launched its turn-off-the-faucet-while-brushing message in 2016. At this year’s Climate Week held in New York City, Colgate announced how the campaign is faring, reporting a positive influence according to a recent survey. The message is part of the company’s Save Water global campaign launched at the same event.
In the YouGov survey conducted for Colgate, 70 percent of Americans who were aware of the campaign said it influenced their personal actions regarding saving water. “Nearly five percent of U.S. greenhouse gas emissions are associated with water and wastewater treatment,” said Colgate-Palmolive’s Global Director of Sustainability Vance Merolla. “That’s 45 million tons of emissions a year, so conserving water can make a difference on many fronts,” he explained.
According to Colgate, the turn-off-the-faucet message can potentially lead to a reduction of 50 billion gallons of water per year. In turn, these savings mean a reduction in energy use, something Colgate believes could save an estimated 2 million metric tons of greenhouse gases. Joanne Murphy, Director of Shopper Marketing, said that Colgate is uniquely positioned to lead in water conservation owing to the company’s products being used in more households than any other brand in the world.
In addition to motivating consumers to save water, Colgate has made significant strides in reducing the amount of water and energy it uses to make and distribute its products. However, with 90 percent of the company’s water and carbon footprint arising from consumer use of its products, the brand realized it was vital to raise the public’s awareness of everyday water waste and to engage people worldwide to help conserve the vital resource in simple ways.
Fri. 26 April 2024
8:00 pm UAE (Dubai)
How you can access data-driven decision making
Mon. 29 April 2024
8:30 pm UAE (Dubai)
Root caries: The challenge in today’s cariology
Tue. 30 April 2024
9:00 pm UAE (Dubai)
Neodent Discovery: Neoarch Guided Surgery—from simple to complex cases
Fri. 3 May 2024
9:00 pm UAE (Dubai)
Osseointegration in extrēmus: Complex maxillofacial reconstruction & rehabilitation praeteritum, praesens et futurum
Wed. 8 May 2024
4:00 am UAE (Dubai)
You got this! Diagnosis and management of common oral lesions
Fri. 10 May 2024
4:00 am UAE (Dubai)
Empowering your restorative practice: A comprehensive guide to clear aligner integration and success
Mon. 13 May 2024
5:00 pm UAE (Dubai)