DAKAR, Senegal: Africa is currently preparing for its first international dental exhibition ever. International Dental Exhibition Africa (IDEA) is targeted mainly at importers, distributors and agents in the dental industry, who will have the opportunity to meet the exhibiting companies looking to expand their business into the African market. IDEA will be held at Centre International du Commerce Extérieur du Sénégal in Dakar from 8 to 10 November 2014.
The organiser, the Italian Dental Industries Association (UNIDI), is working closely with local bodies, such as the Ministry of Health, the Ministry of Tourism and the Economic Community of West African States (ECOWAS) in order to guarantee a high-quality event and ensure smooth planning.
IDEA has been promoted already at major dental events, such as International Expodental in Milan, CIOSP in São Paulo, AEEDC Dubai and the Chicago Dental Society Midwinter Meeting, and generated a great deal of interest from foreign dental manufacturers aiming to enter the African dental market.
The reference market for IDEA is the ECOWAS countries, including Benin, Burkina Faso, Côte d’Ivoire, Guinea–Bissau, Mali, Niger, Senegal, Togo, Gambia, Ghana, Guinea, Liberia, Nigeria, Sierra Leone and Cape Verde, covering a total surface area of 6.1 million km² with a population of over 300 million. UNIDI aims to make IDEA the reference event for the entire West African dental industry.
More information is available at www.ideadakar.com.
This article was updated on 5 May 2014.
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