DT News - MEA - World Smile Day – 6th October. Transforming smiles with an Act of Random Kindness

Align Technology, Inc. - Middle East

Fri. 6 October 2023

save

Today marks World Smile Day – a day when everyone is encouraged to make people smile through small acts of kindness worldwide. One company that is committed to the World Smile Day mission is Align Technology – global medical device company and makers of the Invisalign clear aligner system, which has now been used to treat 15.7 million patients across the world.

Whilst most people can easily access the care they need to achieve a well-aligned smile, there are individuals who face barriers to access appropriate dental services with the specific adjustments required – for example, they cannot be put through brace treatment for medical reasons – making it difficult for them to achieve the smile they deserve.

Align Technology’s ‘Act of Random Kindness’ (ARK) initiative is a non-profit programme that provides free-of-charge orthodontic treatment with Invisalign to patients with health issues such as genetic syndromes, craniofacial or clefts, health related contraindications to fixed appliance treatment or other contraindications to fixed appliance treatments, and mental and physical disabilities. The initiative is available to Invisalign-trained doctors and patients to access also in the United Arab Emirates, and the Kingdom of Saudi Arabia.

Piloted in 2015, the ARK initiative has now treated more than 100 patients to date through Align Technology’s ‘pay it forward’ model, who may not otherwise have been able to access such expert care, tailored to their unique needs.

Angelo Maura, General Manager Middle East at Align Technology, said: “We’re proud to empower Invisalign doctors in the region with the opportunity to help their patients achieve a healthier smile. Dental health can sometimes be overlooked when considering our general well-being, and we remain committed through this social responsibility programme to create meaningful impact in the communities we serve, for the people who need it most.

“We envision a future where oral health, and random acts of kindness, can be prioritized on all days, starting with World Smile Day. ” Angelo continued.

Maintaining a healthy, straight smile is an important part of everyone’s overall health and wellbeing. Together, with the expertise of highly skilled orthodontists, Align Technology is committed to making meaningful impact in communities that are most affected by health inequalities.

To post a reply please login or register

Celebrating Smiles and Oral Health on World Smile Day

Recently, we celebrated the first Friday of October, a day dedicated to celebrating smiles and spreading kindness, better known as World Smile Day. A smile ...

Aligning smiles and transforming lives – Reflecting on World Orthodontic Health Day with Align Technology

World Orthodontic Health Day serves as an annual reminder of the importance of orthodontic care globally in enhancing the well-being of patients. It is also...

Meeting patients' needs and transforming smiles with direct veneers

"I can`t afford e.max veneers, do you have something more affordable?" is a question often encountered in clinical practice today!

Align Technology ‘pays it forward’ Through ‘Act of Random Kindness’ Programme in ME

Align Technology, a leading global medical device company that designs, manufactures, and sells the Invisalign system of clear aligners, iTero intraoral ...

Smile rejuvenation with Biosmart restoratives

Dentists today are spoilt for choice with a variety of direct and indirect treatment options for aesthetic restorations in the anterior zone.

Celebrating Healthy Smiles. With some of the best dental advice you can get!

Even amid a pandemic that has halted many from visiting their dentist regularly, there’s still many things one can do to keep their smile healthy.

DMP Dental at AEEDC Dubai 2025: Creating BRIGHT smiles

DUBAI, UAE: DMP Dental, a family-owned business and exhibitor at AEEDC Dubai 2025, has entered its fifth decade of designing, delivering and developing ...

We're celebrating 30 years of brightening smiles

The Opalescence whitening brand turns 30! Here is an interview to Garred Lentz, Global Brand Manager Opalescence.

Transforming treatment for the better with digital dentistry

Capabilities in dentistry have evolved at an astonishing rate over the past several years, and the transformations are by no means slowing down.

Dentsply Sirona World as a top class virtual event: Excellent dentistry for a healthy smile

From November 13 to 20, 2020, the ultimate dental meeting Dentsply Sirona World takes place as a very special virtual event. With more than 70 courses and ...

Education

Live webinar
Thu. 11 September 2025
9:00 pm UAE (Dubai)