About Dentsply Sirona – Middle East

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Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies. Together with our partners, we empower dental professionals all over the world to provide millions of patients with best-in-class dental care to deliver healthy smiles. We are on a mission to transform dentistry to improve oral health globally, and we're proud to be a preferred partner for dental practices, clinics, dental laboratories, and authorized distributors worldwide.

Dentsply Sirona - The Dental Solutions Company

The largest global infrastructure in dentistry, committed to leading education and innovation with proven solutions to improve efficiency and advance patient care

    • Education

      Dentsply Sirona Academy educates over 400,000 professionals annually in almost 15,000 courses in over 90 countries.

    • Development

      As the global technology and innovation leader, we spend over $125 million every year to advance dentistry, and have the largest R&D platform with over 600 scientists and engineers.

    • Studies

      At any point in time, we are engaged in more than 50 clinical studies, testing innovations to prove they are safe, effective, and can be used with confidence.

    • Support

      Over 4,000 customer service representatives support our customers every day.

    • Research

      Dentsply Sirona Research creates the insight and knowledge needed to develop next-generation solutions, often collaborating with others who share the same goal.

    • Innovative Solutions

      Every year, these research efforts enable us to launch over 30 innovative solutions that improve dental care.

The Dentsply Sirona Portfolio: Unmatched Brands and Technologies

Our Purpose and Mission

Every day, we empower millions of customers by proudly creating innovative solutions for healthy smiles. The culture of our organization – our Vision, Purpose & Mission, Values, and Operating Principles – forms the foundation of our Company. Our culture describes who we are, what we stand for, and why we do what we do every day.

It differentiates us. It’s aspirational. Quite simply, it’s Dentsply Sirona’s identity.

Our Vision

We transform dentistry to improve oral health globally.

Our Values

Dentsply Sirona has a core set of values that we practice every day.

More than a Century of Storied History and Innovative Leadership

For more than a century, DENTSPLY and Sirona have set a global standard for dental manufacturing, technology development, digital treatment, and clinical education. Throughout our history, we've been at the forefront of innovation to improve and advance dentistry.

Dentsply Sirona traces its roots to humble beginnings: DENTSPLY International was founded as Dentists’ Supply Company in 1899 in New York City, and the company that became Sirona Dental Systems was founded in 1877 in Erlangen, Germany. Through the transformative merger in 2016, Dentsply Sirona has grown to become the world’s largest manufacturer of professional dental products and technologies with approximately 16,000 employees, operations in more than 40 countries worldwide, and a sales presence in more than 120 countries.

Throughout the last century, as separate companies, DENTSPLY and Sirona have each invested significantly in innovation, new product development – from the first dental drill to the first reciprocating root canal file, to, of course, the first chairside CAD/CAM system – and the broadest clinical education platform in the industry. Both companies recognized early on that the advantages of digitization are not in the individual device, but in the seamless interaction of hardware, software, and devices, creating an innovative solution for dental practitioners and dental patients.

At the heart of Dentsply Sirona is our unwavering commitment to innovation. As a result, our impact is significant: every year, our products and solutions reach 600,000 dental professionals, who treat over 6,000,000 patients daily! Which translates to a billion patients each year. Practitioners rely on the quality and clinical safety of our products and on the company's more than 100 years of experience. We are committed to continue earning the trust of dental professionals for the next 100 years.

The Heart of Our Mission

Our sustainability strategy is fundamental to our mission. We strive to integrate sustainability into everything we do.

 

We believe a commitment to sustainability is demonstrated by action. That’s why we are building and dedicating ourselves to our new sustainability strategy structured around three key pillars  that will guide and challenge us as we take action for a brighter world.

Developments of Dentsply Sirona at a Glance

With groundbreaking, new developments in all areas of dentistry, Dentsply Sirona has been constantly at the forefront of technological progress since the invention of the first electric dental drill (1887) and continues to set new standards in dental treatments.

Following the first electric dental drill, important inventions included the invention of the Airotor (1931), the world's first X-ray sphere (1934), the first ultrasonic scaling system (1957, Cavitron), the first CAD/CAM restoration system for dental practices (1985, CEREC), and the first digital panorama X-ray unit (1995, ORTHOPHOS Plus DS).

For more information about our innovative solutions and product development over the years, discover our company history.

Our Diversity and Inclusion Council

Our Diversity and Inclusion (D&I) Council consists of demographically and functionally diverse employees from around the world. The Council’s priority is increasing employee awareness of our D&I priorities and ensuring leaders are held accountable for meeting our diversity, inclusion, and equity targets. At the first meeting, we set out several key principles:

  • The Council will have up to 20 members representing the diversity of our Company, with the Senior Global Manager for Early Career Programs and Diversity & Inclusion as a permanent member.
  • The Council will meet monthly or more frequently as needed.
  • Council members will serve two-year terms except for the six original members, who will rotate off at the end of 2021.
  • The Council will promote D&I within our Company.
  • The Council will review and approve requests to form Employee Resource Groups (ERGs) and will oversee a budget to help support ERG requests.

The D&I Council established practical guidance, supported by two major goals for 2020-2021:

  • Create a positive Company culture by developing awareness and promoting acceptance and tolerance of diverse individuals.
  • Ensure that employees of diverse backgrounds can develop, grow, and thrive at Dentsply Sirona.

The Council continues to increase awareness of sensitive topics and make a positive impact on D&I priorities, driving sustainable diversity, inclusion, and equity outcomes. They’ve achieved success in policy enhancement, promotion of internal diverse talent, growth of ERGs, and high engagement in feedback sessions such as Conversation of Understanding.

Conversation of Understanding Program

In 2020, we piloted a "Conversation of Understanding" program in the U.S. with the aim of creating a safe space to encourage open dialogue and sharing. In total, more than 170 employees took part.

Conversation of Understanding sessions are open to all global employees. Due to the success of the pilot, the program is expanding to other countries in 2021 to allow local employees to join the conversation in their native languages and discuss specific topics. Jennifer Nelson, Conversation Champion, says that, “The key takeaway from these conversations has been that we must make opportunities to connect even more often, with empathy and even deeper listening.”

Managing Bias

Managing bias plays a crucial role in our D&I strategy. In 2020, we introduced a new, interactive eLearning course on the topic. It identifies and defines various types of biases, explains the effects of bias, and provides tools to help eliminate it inside and outside the workplace. This online course is available to all employees around the world.

Employee Resource Groups

Our ERGs are voluntary support networks for employees with shared backgrounds and interests. They are open to individuals who want to join either as a participant or ally. The DS Women and BOLD (Black Organization for Leadership & Development) ERGs both launched in 2020.

Code of Ethics and Business Conduct

Our cross-functional Ethics and Compliance Committee consists of members of our executive leadership team and other functional leaders.  The committee works with our Chief Compliance Officer in support of the Compliance program to ensure that issues are identified and addressed using a risk-based approach. Under this committee’s charter, our ethics and compliance initiatives demonstrate Dentsply Sirona’s unwavering commitment to our core values which set behavioral expectations for employees, business partners, and industry consultants. Ultimately, this proactive approach to managing the Company’s ethics and compliance program helps ensure a sustainable future for our Company.

Our Code of Ethics and Business Conduct sets out guiding principles for the conduct of business that must be followed by everyone who does business on behalf of Dentsply Sirona, and establishes the expectations for how we operate globally. It outlines expectations for uncompromising integrity and compliance with all laws and regulations when it comes to customer, supplier, key opinion leader, and government official interactions.

It also provides guidance on identifying, mitigating, and managing a wide range of risks, and underscores our commitment to our employees and communities around the world. Supervisors and managers are responsible for ensuring their teams comply with the Code, and all employees are responsible for ensuring they can recognize potential compliance issues and seek the appropriate advice from subject matter experts regarding any issues. The Code is reviewed annually by the Ethics and Compliance Committee as well as the Board, and training is administered annually to all Dentsply Sirona employees.

Supporting this Code are numerous policies and procedures which provide more detailed guidance on a variety of topics, such as:

  • Ethical Customer Interaction Policy
  • Gift and Entertainment Policy
  • Global Key Opinion Leader Policy
  • Anti-Kickback Policy
  • Corruption and Anti-Bribery Policy
  • Ethics and Compliance Hotline

Ethics and Compliance Program

We continue to evolve our Ethics and Compliance program in response to changes in our business structure and in laws across the world. Below is a list of the Codes, Policies, and Procedures updated in 2020.

Code of Ethics and Business Conduct:

  • Anti-Money Laundering Policy
  • Hotline/Whistleblower System Policy
  • Records Retention Policy
  • International Trade and Customs Compliance Policy

We also run regular trainings on the following topics:

  • Anti-Corruption and Anti-Bribery
  • Export Compliance
  • Confidential Information and Insider Trading
  • Anti-Trust and Competition Law
  • Privacy and Data Protection
  • Third-Party Compliance

Business Ethics Reporting Helpline

Dentsply Sirona encourages all associates, as well as its customers, vendors, contractors, and other business partners to promptly report any situation they believe raises any ethical or legal concerns regarding the conduct of our business or of our associates. Such concerns may constitute a violation of our Code of Ethics and Business Conduct or of other company policies and Dentsply Sirona takes any such reports seriously. Anonymous reports may be made by phone, web reporting or letter.

Business Partner Code of Conduct

Dentsply Sirona’s Business Partner Code of Conduct reaffirms our commitment to the development of relationships based on integrity by outlining what we expect from our business partners, and what our business partners can expect from us. It identifies our core values and the socially responsible, ethical principles that guide our work and how we conduct business, and further serves as a complement to the Dentsply Sirona Code of Ethics and Business Conduct.

Ethical Business Case Studies

Through frequent, clear communications and interactive training, we keep our employees and business partners informed on the principles of being a responsible business.

Dentsply Sirona Products

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